8/5/2023 0 Comments Trend android shareit 1b![]() While this is a hard lock to crack, Apple seems to entice more people than any other platform to go through the bother of switching. Hence, app stores may only take 30% of an app developer’s sales, but they claim 100% of the end-user’s loyalty. Buyers get locked into a platform’s app store, particularly families that share accounts (like mine). Once an app store vendor bills you for a set of apps, as I’ve argued before, it’s hard to justify purchasing them again on another platform. Once a user is hooked on either platform, it’s hard to get off. Where Android shines is for first-time smartphone users, where purchases are often driven by cost considerations, especially in emerging markets.Īndroid, then, is the gateway drug to smartphone adoption, but the iPhone remains the ultimate goal. Android users are far less loyal, with only 63% planning to stay with the Android platform, and a full 12% hoping to jump to the iPhone. In so-called “saturated” markets like the U.S., Android and iPhone are more even, with “smartphone competition… still primarily with non-consumption,” not between platforms, according to Horace Dediu of Asymco.īut this is with existing smartphone users or established markets. According to a Retrevo study, 81% of iPhone owners plan to stick with the iPhone for their next smartphone purchase, with a mere 4% expecting to jump to Android devices. With our smartphone brands, we’re even less likely to move. ![]() Of these, only 1% move off the major carriers like AT&T and Verizon. Of the 326 million wireless subscribers in the U.S., only 19 million churn, or change to a different carrier each year. This might be less the case if smartphone users were a fickle bunch. After all, it turns out that very few people dump their iPhones for Android smartphones. Today, Samsung’s share of profits is soon to exceed Apple’s.īut there’s more reason for Apple fans to be cheery than just profits. Even so, a year ago this translated into Apple claiming 71% of all industry profits, with Samsung taking much of the rest. Apple still mints a 33% profit margin on its iPhones, compared to 19% profit margins at Samsung, according to IDC, lending Apple a gargantuan bank balance in excess of $150 billion. Of course, such market share data doesn’t account for profit share in the market. ![]() If anything, the iPhone is making a resurgence against Android, at least in the U.S., with both Apple and Android spanking lesser rivals, as comScore data provided by Asymco demonstrates. More Than A Matter Of Market Shareĭespite Android’s steady march to roughly 80% market share, it’s not displacing Apple’s iPhone any time soon. Instead, you’re waiting for the next iPhone to come out. You’re impressed by the brilliantly big screen on the Samsung Galaxy S4.īut you’re not buying any of them. You’re blown away by how cool Google Now is on its new Moto X phone. You love the shockingly awesome camera on Nokia’s new Lumia 1020. ![]()
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